— Case Study 1 —
MERCHANT RETENTION
Payment processor with high churn among high-value merchants.
The Challenge
- 80% attrition rate in high-risk segment
- Limited early warning visibility
- Generic retention campaigns ineffective
The Solution
- Predictive churn models
- Propensity-to-quit scoring
- CRM-integrated intervention workflows
The Impact
- Churn reduced from 80% to 21%
- $1.31M retained per quarter
- 2,800 high-value merchants prioritized and protected.
