The next evolution of BI is not only better dashboards.
It is the ability to ask better business questions.
Instead of manually filtering reports, users should be able to ask:
- Show me high-risk customers this month.
- Which region has the highest revenue at risk?
- Which accounts declined compared to last quarter?
- Which customers should we contact first?
- What changed since the previous reporting period?
Natural language analytics can make BI more accessible.
But the answers must still be governed by trusted metrics and business rules.
